Category: Marketing & HR

Corporate or company culture, also known as organizational culture refers to the values, behaviour, attitudes, goals and practices that personify an organisation. Company culture can effectively be defined as the way you perform the tasks assigned to you.

Cross-border teams depend on digital communication for efficient performance. Businesses that figure out a way to effectively communicate with all their members from different places around the world have the chance...

Lateral Thinking is a problem solving approach whereby individuals use creative and indirect means to find a solution, instead of step-by-step logic. Coined by Dr. Edward De Bono, it encourages the use of intuition.

Marketing was never considered easy, but all these technological advancements in the digital age made it a lot tougher. Traditionally, a marketer’s life was much easier. The most complicated platform they had to master was the television.

The development of digital marketing has immensely altered the marketing scene. It has given all organisations a chance to market and advertise their brand on a global platform, majorly growing their possible target audience.

Facebook is a social media platform that has been around for nearly two decades, launching in 2004. Over the years, it has become one of the most popular and widely used social media platforms globally, with over 2.96 billion monthly