Online MSc in Digital Transformation

• Deconstruct the organisational characteristics that can inhibit digital transformations and apply associated management frameworks and systemic thinking to prevent failures
• Evaluate the sociotechnical and management dimensions of information systems through systems theoretical approaches and know how to apply systems principles consistently
• Review frontier technologies at a sociotechnical systems level and apply a technology affordances framework to evaluate how they can enable and constrain your organisation
• Explore the macro-level challenges that disruptive technologies create for organisations in the context of the digital economy
• Prioritise digital assets and cybersecurity to avoid business disruptions, and design cybersecurity awareness programmes from a management perspective
• Apply systems theory principles in order to differentiate between data and information for decision making and operationalise data distinctions
• Analyse the different aspects of digital strategies and implementation processes in organisations, so as to improve and solve business issues

Assessment methods:

Critical literature review of a technology, its business potential, and its associated information security challenges (70%)

• This assessment has a dual role: the in-depth exploration of a disruptive technology and its business potential, as well as the information security and ethical challenges the use of such technology might involve.
• You will need to bring these two together in your critical literature review. You can select and explore one disruptive technology in depth, including its business potential and its associated challenges.

A visual component that will deconstruct technology use (30%)

• The second item of assessment is an individual report in which you must demonstrate the ability to evaluate specific aspects of the subject at a greater depth, before making recommendations

• Acquire, analyse, and visualise data to reflect on its decision-making potential, the information generated, its relevance and validity, and its synthetic potential
• Evaluate different information visualisation approaches and apply them using software by using sample datasets provided in order to interpret business decision potential
• Learn how to communicate with information visualisation experts and design pathways to information for decision making
• Develop digital literacy skills in performing digital analyses on social media data for classifying online customer behaviour

Assessment methods:

Business case visualisation (70%)

• An in-depth exploration of a business case or case example through different information visualisation approaches and the development of a corresponding reflection for that business case.

Visualisation exercise (30%)

• A visualisation exercise which could be selected by the module leader amongst a number of different possibilities. It will be accompanied by a brief systems-based deconstruction on the possibilities that data distinctions provide.

• Develop insights from digital analysis on social media data about the organisation, its environment and competitors from a customer viewpoint
• Conduct analyses in a manner respectful to privacy by applying anonymisation principles and frameworks
• Establish digital strategies that consider the potential of the organisation, its goals, and the complex dynamic landscape within which the organisation exists
• Evaluate customer insights, articulating the need for change, leading to the implementation of digital transformation on behalf of the customer

Assessment methods:

Individual assignment (60%)

• The first item of summative assessment is an individual report mapping online journeys of customers, developing detailed personas and analysing the key digital factors which can disrupt customer decision making. This will be related to an industry or organisation of your choice.

Individual PowerPoint presentation (40%)

• The second item of summative assessment is a PowerPoint presentation relating to a strategic digital and social media marketing plan for an organisation leading to a new or enhanced product, service, or business model based on insights gained from social media data. You can present this live via a web app or have it recorded.

• Apply consistently the concepts, theories, and implications of digital innovation and adoption underpinning implementation and strategies
• Apply knowledge of innovation management to a range of complex situations taking account of intra and inter organisational dynamics and implications for businesses and society
• Assess organisational issues and develop structural perspectives following implementation and adoption of innovation

Assessment methods:

Consultancy project (50%)

• The first item of assessment is a consultancy-based project which will give you an opportunity to liaise with an organisation, build your knowledge, and apply some of the core concept of the module. This is dependent on availability and could be anchored onto current company-based scenarios or based on well-documented cases in the literature – with both options available to you.
• This consultancy-based project will provide a chance for you to develop an understanding of the real issues and challenges underpinning the implementation process. It will encourage you to think critically and empower yourself as a consultant while taking (and applying) academic insights into the case that you would be looking at.

Reflective report (50%)

• The second item of assessment is a reflective report in which you will demonstrate the ability to evaluate specific aspects of the subject at a greater depth, before making recommendations.
• You will discuss how digital strategies and innovation implementation is undertaken in organisations and how teams collaborate strategically in order to improve organisational performance or solve issues.

• Conduct research that is grounded on the critical review of existing research and the identification of a key organisational problem in the context of digital transformation
• Explore organisational problems through appropriate empirical data collection methods, and communicate these findings effectively

Assessment methods:

Research dissertation (100%)

• An independent piece of research is traditionally the pinnacle of postgraduate study and allows you to create your own piece of research and design the nature of its output.
• You will be introduced to the different digital themes in the previous modules and be prompted to select a theme that belongs to one or more dimensions of the programme