Global Hybrid MBA (Events Management) Saudi Arabia - Online + KSA Workshops
The AACSB accredited Global Hybrid MBA (Events Management) Saudi Arabia from Edinburgh Napier University has university led Live Online Lectures & In-person KSA workshops. Learn how to understand and forecast market trends to plan suitable events.
20-31 months.
Online + Workshops
Tuition: USD 16,900*
Paid Monthly: USD 845
Intakes: May 2026
Deadline: 4 May 2026
Course overview
The AACSB accredited Global Hybrid MBA (Events Management) Saudi Arabia from Edinburgh Napier University has university led Live Online Lectures & In-person KSA workshops.
View Edinburgh Napier University MBA – Stafford Global Partnership
The globally-recognised AACSB Accredited Global Hybrid MBA (Events Management) Saudi Arabia analyses the global economic impact events play in generating revenue for communities and destinations, which then contribute to a country’s economic prosperity. Learn how to understand past market trends and forecast probable future market trends, using this knowledge to plan suitable events. This Global Hybrid MBA (Events Management) Saudi Arabia teaches you to examine issues relating to the events industry, including supply and demand trends and challenges, and relationship management needs with internal and external stakeholders, both vital for the success of an event.
The Global Hybrid MBA (Events Management) Saudi Arabia focuses on both festival, business event and general event development, processes and management and their impact on surrounding businesses and communities near the event. Understand event management both in a local and international context, using organisational theory to analyse the pressures and challenges faced by event organisers.
Learning Outcomes Global Hybrid MBA (Events Management) Saudi Arabia
- Analyse the different types of demand for business event facilities
- Evaluate supply trends in a local, national and global context
- Critically review the varying stakeholder roles in the planning and management of business events
- Identify and assess the principle economic, social and environmental impacts of business events and venues within a destination
- Determine the appropriate application of management strategies for the successful planning, implementation and control of business events
- Evaluate and critically determine the significance of various types of festivals and events, their social, cultural, economic, political, physical, environmental and technological impacts addressing issues related to effectiveness, sustainability and ethical management (essay, journal)
- Communicate and present findings of investigative activity critically assessing the application of organisation theory and festival and event theory to the study of structure, environment, strategy and decision making, planning and learning (portfolio, journal)
- Review and evaluate event lifecycles, international market conditions, current issues, trends in international festivals and events (essay, portfolio, journal)
Why choose Edinburgh Napier University Global Hybrid MBA (Events Management) Saudi Arabia
- AACSB accredited Online MBA – only 6% of Business Schools are AACSB accredited.
- 100% flexibility of online learning with university led Live Online lectures, combined with in-person assignment support workshops held in Riyadh
- Network with a group of peers and explore solutions for challenges faced in the region at the in-person assignment support workshops
- Expand your perspectives globally, by meeting and studying with business leaders from around the world in the online study sessions
- Choose from 12 MBA specialist routes in a range of functions and sectors
- Complete your Global Hybrid MBA (Events Management) Saudi Arabia degree in 20 months (two modules) or 31 months (one module)
- Edinburgh Napier University is ranked one of the Top 4% of universities in the world
- Assignments only MBA. No exams.
- Flexible monthly payment plan
- Earn the same MBA as full-time, on-campus students with no mention of Online in the degree, and graduate on-campus in the UK
- The Online component of the Hybrid MBA Saudi Arabia is taught using the latest Virtual Learning Environment (VLE)
- Study from anywhere, anytime – 24/7 access to study materials
- Personal UK tutor for academic support
- Earn a prestigious, globally recognized UK MBA without the need to leave work or sacrifice career progress.
Global Hybrid MBA (Events Management) Saudi Arabia Timetable
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Accreditation
AACSB – The Association to Advance Collegiate Schools of Business – is a professional accreditation organization in the USA. It was founded in 1916 to set a standard of excellence for the best business schools. Only 6% of the world’s leading business schools are AACSB accredited. AACSB is recognized worldwide as the highest standard of quality and AACSB-accredited schools, and graduates from these business schools are trailblazers in leadership, research and societal impact.
Teaching & Assessment
The AACSB accredited Global Hybrid MBA (Events Management) Saudi Arabia follows a dual structure. University led, Live Online lectures (that are recorded) that covers course content is combined with optional, in-person assignment support workshops in Riyadh to provide additional help with the MBA assignments for Core Modules. The Global Hybrid MBA (Events Management) Saudi Arabia will include online discussions with peer groups and tutors, access to MBA study materials, case study analyses from diverse sectors, discussion of articles from research, books, academics, and special lectures by practicing industry professionals.
All assessments are undertaken and submitted online. These vary for each of the MBA Events Management modules and may include:
- Reports/Essays/Case Studies
- End of Unit Progress Tests
- Data Analysis Reports (Data Analysis for Business Decision-making module)
- Final MBA Project
Benefits - MBA [Events]
The Global Hybrid MBA (Events Management) Saudi Arabia from Edinburgh Napier University UK gives students the ability to study the MBA course at their own time, their own pace and in a study environment of their choosing. The flexibility provided by this Global Hybrid MBA (Events Management) Saudi Arabia means that working professionals do not need to stop working, take time off work or halt their career progress in order to earn a Masters degree from a top UK University.
On graduation you will join the Edinburgh Napier University MBA Alumni community, giving you access to future master classes and networking. On successful completion of this Online MBA programme you will have the knowledge, understanding and skills to increase your employment prospects or attain a promotion to Manager, Director or C-level positions.
Career path
Edinburgh Napier University MBA graduates gain successful employment in many different disciplines and have built careers in a range of industries in the public, private and non-profit sectors.
Academic Progression
- PhD – Doctorate programme
- Doctorate of Business Administration (DBA)
Eligibility - Entry Requirements
- The entry requirement for the Global Hybrid MBA (Events Management) Saudi Arabia is a Bachelor (Honours) Degree at 2:2 or above plus 2 years work experience.
- We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.
- If English is not your first language, you may need to undertake an approved English language test or an English Interview. You can discuss the available options with your personal academic consultant.
Core modules
The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation – focusing on operations, supply chains and marketing strategy. Kaplan and Norton’s Balanced Scorecard model will be the key model explored. This is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.
Overall the module emphasises the concept of integrative nature of business across key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.
The large majority of businesses today operate in a variety of economic environments and their leaders must make economic decisions taking into account market specific information. This module covers the most essential analytical tools required for economic decision making such as: the concepts of economic systems, profit and utility maximisation, demand elasticity, market equilibrium, market structures, macroeconomic objectives, government policies’ (monetary, fiscal and trade policies) tools and their impact on businesses etc.
Businesses also require funding from shareholders and lenders at the outset and subsequently need to profits and positive cash flows for investment. They are in competition with other businesses for funding, just as much as they are competition for labour and market share. On this course, you will learn to evaluate the advantages and disadvantages to the business of a range of sources of finance. You will also learn how managers’ report on the financial affairs and financial position of the business and how financial reports can be analysed to evaluate business performance.
The module will cover the following topics:
- Organisation Strategy and strategic Leadership
- Determining the strategic Direction: Mission Vision and Values
- Strategic decision-making in Practice
- Transformational Leadership Approaches and Emotional Intelligence
- The Leader-Follower Relationship
- Team Leadership
- Strategic decision-making in Innovative Contexts
- Creating Systemic Innovation
- Authentic and Sustainable Leadership
- Current Trends in strategic Leadership
Learning outcomes of the module
Upon completion of this module you will be able to:
- Examine and critique the underlying principles of key leadership theories
- Critically review how effective leaders foster an innovation culture in organisations
- Explore the dynamics underpinning the leader-follower relationship in organisations
- Review and critically the strategic role of leaders within organisations
The material covered in the module relates to two broad areas of study: the examination of organisational behaviour, including attitudes, perception, motivation, groups, teams and leadership; and understanding managerial processes, and the development of skills important in the management of people and processes – such as corporate social responsibility. Change management is increasingly important and therefore you will examine the topic by looking at both incremental and transformational change, and the importance of power, politics and conflict.
Focusing on the behaviour of people in a work environment, the module places an emphasis on understanding the vital role and importance of people in the change management process. You will develop an understanding of the dynamics of working organisations in a rapidly evolving business environment, specifically the significance of organisational culture. This in turn develops your ability to plan and carry forward sustainable system-wide change programmes.
Learning outcomes of the module
Upon completion of this module you will be able to:
- Apply organisational behaviour theory to the business context
- Critically analyse the factors influencing individual behaviour in organisations
- Evaluate the nature, role and tasks of people management and identify effective management practice and skills
- Identify and analyse trends in transformational change management in organisations
- Illustrate through analysis and synthesis a robust understanding of International Leadership, management theories and concepts
Data literacy and the ability to critically evaluate information are crucial skills for responsible business management. Data analysis is a process that involves the formulation of a research question and the acquisition and analysis of the data that is needed to help answer that question. In this module, you will be taken through the practicalities of developing a business research question and acquiring and analysing data to answer that question. You will learn about the key sources of business data and information and about how data is created for specific project purposes through survey design. You will learn about the practical steps that researchers must take to create useful business information from data and how to visualize this information in an understandable way. You will be equipped with the tools, methods, and skills required for acquiring, exploring, and analysing both quantitative and qualitive data.
This module will cover the following topics:
- Introduction to data for business & sources of data (primary and secondary),
- Developing business research questions (descriptive, normative and cause/effect),
- Primary and secondary data,
- Ethical aspects of primary data collection,
- Survey design and measuring concepts Quantitative Methods,
- Introduction to The Data Problem Solving Cycle (PPDAC),
- Sampling and data quality (validity, reliability, comparability etc.),
- Data cleaning and preparation,
- Exploring and analysing quantitative data (with excel or SPSS),
- Visualizing data to communicate business information Qualitative Methods,
- Deconstruction and reconstruction of Discourse,
- Thematic Analysis
- Critical Reflection on qualitative analysis.
The purpose of this module is to develop your ability to develop and implement a management report in the field of business management. Completing the management report will provide you with the opportunity to apply the knowledge, research skills, and analytical and conceptual tools that you have acquired while taking your taught modules. Your learning on this module is experiential and problem-based, with a focus upon you discovering, questioning, and critically reflecting upon a business problem. You are required to identify a business problem for one organisation, and to conduct an analysis of the organisation’s positioning in relation to that problem and to develop actionable recommendations to be presented to the executive board that are based on the findings from their analysis. You will be guided through the process in groups by experienced tutors, you will also be assigned to groups with other students that have chosen the same organisation.
Optional Modules
The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the business event Industry; Suppliers; Buyers; Intermediaries and other organisations; Planning a business event; Staging a business event; Marketing business events; Bidding for business events; Impacts of business events; Current and future trends.
Learning outcomes of the module
Upon completion of this module you will be able to:
- Analyse the different types of demand for business event facilities
- Evaluate supply trends in a local, national and global context
- Critically review the varying stakeholder roles in the planning and management of business events
- Identify and assess the principle economic, social and environmental impacts of business events and venues within a destination
- Determine the appropriate application of management strategies for the successful planning, implementation and control of business events
This module considers festival and event management, event development and processes as well as impacts on other organisations, regions or localities. The module covers a range of festivals and events within an international context from major multi-arts, sporting and religious events such as the Edinburgh festival, Olympic Games, Commonwealth Games or World Expos to smaller ones and employs organisation theory to their study and the analysis of pressures and challenges faced by organisers.
Current issues and trends in the festivals and events market and political economy are also appraised along the likely future demand and development of festivals and events worldwide.
Learning outcomes of the module
Upon completion of this module you will be able to:
- Evaluate and critically determine the significance of various types of festivals and events, their social, cultural, economic, political, physical, environmental and technological impacts addressing issues related to effectiveness, sustainability and ethical management (essay, journal)
- Communicate and present findings of investigative activity critically assessing the application of organisation theory and festival and event theory to the study of structure, environment, strategy and decision making, planning and learning (portfolio, journal)
- Review and evaluate event lifecycles, international market conditions, current issues, trends in international festivals and events (essay, portfolio, journal)
Course fee
Global Hybrid MBA (Events Management) Saudi Arabia Fee:
- Course Fee: USD 19,900
- Early Bird Grant: USD 3,000*
- Total Net Course Fee: USD 16,900 (after grant)
- The Total Net Course Fee can be paid in monthly installments of: USD 845
*for the first 20 students – spread over the instalment period on a first-come, first-served basis
Academics
Refaat Kazoun
Philippe Riewer
Ajith Kumar
What our students say

Abdullah Fathi Abdeltawab
Edinburgh Napier University
MBA
I was delighted to contact Stafford in the first place, they were professional and very accurate regarding the info they are providing, more than that I personally like to thank Ashleigh Payne (one of Stafford's consultants) for always being in touch and answering all my questions & helping me step by step. I am very excited to start the new chapter of my life with my new university.