The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation –
focusing on operations, supply chains and marketing strategy. A number of models and frameworks will be used. Kaplan
and Norton’s Balanced Scorecard provide a set of measures that gives a fast but comprehensive view of the business. The
European Foundation for Quality Management’s (EFQM) excellence model is also utilised. These are used to collate
important elements that reflect a business’s strategic position. Developing marketing strategies in a competitive environment
will be explored while using theory concepts and modules. Understanding the macro environment and its effects on
marketing strategies will be examined, with a focus on creating and maintaining relationships with customers, managing
authentic brands, making strategic decisions in global marketing, and sustaining marketing and emerging issues.

The large majority of businesses today operate in a variety of economic environments and their leaders must make
economic decisions taking into account market specific information. This module covers the most essential analytical tools
required for economic decision making such as: the concepts of economic systems, profit and utility maximisation, demand
elasticity, market equilibrium, market structures, macroeconomic objectives, government policies’ (monetary, fiscal and trade
policies) tools and their impact on businesses etc. Businesses also require funding from shareholders and lenders at the
outset and subsequently need to profits and positive cash flows for investment. They are in competition with other
businesses for funding, just as much as they are competition for labour and market share. On this course, you will learn to
evaluate the advantages and disadvantages to the business of a range of sources of finance. You will also learn how
managers report on the financial affairs and financial position of the business and how financial reports can be analysed to
evaluate business performance.

The module will cover the following content; organisation strategy and strategic leadership; determining the strategic
direction: mission vision and values; strategic decision-making in practice; strategic decision-making in innovative contexts;
current trends in strategic leadership; creating systemic innovation; transformational leadership approaches and emotional
intelligence; the leader-follower relationship; team leadership; authentic and sustainable leadership.

Data literacy and the ability to critically evaluate information are crucial skills for responsible business management. Data
analysis is a process that involves the formulation of a research question and the acquisition and analysis of the data that is
needed to help answer that question. In this module, you will be taken through the practicalities of developing a business
research question and acquiring and analysing data to answer that question. You will learn about the key sources of
business data and information and about how data is created for specific project purposes through survey design. You will
learn about the practical steps that researchers must take to create useful business information from data and how to
visualize this information in an understandable way. You will be equipped with the tools, methods, and skills required for
acquiring, exploring, and analysing both quantitative and qualitive data. This module will cover the following topics: a)
Introduction to data for business & sources of data (primary and secondary), b) Developing business research questions
(descriptive, normative and cause/effect), c) Primary and secondary data, d) Ethical aspects of primary data collection, e)
Survey design and measuring concepts Quantitative Methods, f) Introduction to The Data Problem Solving Cycle (PPDAC),
g) Sampling and data quality (validity, reliability, comparability etc.), h) Data cleaning and preparation, i) Exploring and
analysing quantitative data (with excel or SPSS), j) Visualizing data to communicate business information Qualitative
Methods, k) Deconstruction and reconstruction of Discourse, l) Thematic Analysis m) Critical Reflection on qualitative
analysis.

The purpose of this module is for you to demonstrate your ability to develop and implement a management project in the
field of business management. Completing the MBA project will provide you with the opportunity to apply the knowledge,
research skills, and analytical and conceptual tools that you have acquired from the previous taught modules. Your learning
on this module is experiential and problem-based, with a focus upon you discovering, questioning, and critically reflecting
upon a business problem. The output from the module will be the MBA project and a pre-recorded narrated PowerPoint. You
will be guided through the process in groups by tutors