Online MBA in Events Management

The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation – focusing on operations, supply chains and marketing strategy. Kaplan and Norton’s Balanced Scorecard model will be the key model explored. This is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.

Overall the module emphasises the concept of integrative nature of business across key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.

The large majority of businesses today operate in a variety of economic environments and their leaders must make economic decisions taking into account market specific information. This module covers the most essential analytical tools required for economic decision making such as: the concepts of economic systems, profit and utility maximisation, demand elasticity, market equilibrium, market structures, macroeconomic objectives, government policies’ (monetary, fiscal and trade policies) tools and their impact on businesses etc.

Businesses also require funding from shareholders and lenders at the outset and subsequently need to profits and positive cash flows for investment. They are in competition with other businesses for funding, just as much as they are competition for labour and market share. On this course, you will learn to evaluate the advantages and disadvantages to the business of a range of sources of finance. You will also learn how managers’ report on the financial affairs and financial position of the business and how financial reports can be analysed to evaluate business performance.

The module will cover the following topics:

• Organisation Strategy and strategic Leadership
• Determining the strategic Direction: Mission Vision and Values
• Strategic decision-making in Practice
• Transformational Leadership Approaches and Emotional Intelligence
• The Leader-Follower Relationship
• Team Leadership
• Strategic decision-making in Innovative Contexts
• Creating Systemic Innovation
• Authentic and Sustainable Leadership
• Current Trends in strategic Leadership

Learning outcomes of the module

Upon completion of this module you will be able to:

• Examine and critique the underlying principles of key leadership theories
• Critically review how effective leaders foster an innovation culture in organisations
• Explore the dynamics underpinning the leader-follower relationship in organisations
• Review and critically the strategic role of leaders within organisations

The material covered in the module relates to two broad areas of study: the examination of organisational behaviour, including attitudes, perception, motivation, groups, teams and leadership; and understanding managerial processes, and the development of skills important in the management of people and processes – such as corporate social responsibility. Change management is increasingly important and therefore you will examine the topic by looking at both incremental and transformational change, and the importance of power, politics and conflict.

Focusing on the behaviour of people in a work environment, the module places an emphasis on understanding the vital role and importance of people in the change management process. You will develop an understanding of the dynamics of working organisations in a rapidly evolving business environment, specifically the significance of organisational culture. This in turn develops your ability to plan and carry forward sustainable system-wide change programmes.

Learning outcomes of the module

Upon completion of this module you will be able to:

• Apply organisational behaviour theory to the business context
• Critically analyse the factors influencing individual behaviour in organisations
• Evaluate the nature, role and tasks of people management and identify effective management practice and skills
• Identify and analyse trends in transformational change management in organisations
• Illustrate through analysis and synthesis a robust understanding of International Leadership, management theories and concepts

The purpose of this module is to develop your ability to develop and implement a management report in the field of business management. Completing the management report will provide you with the opportunity to apply the knowledge, research skills, and analytical and conceptual tools that you have acquired while taking your taught modules. Your learning on this module is experiential and problem-based, with a focus upon you discovering, questioning, and critically reflecting upon a business problem. You are required to identify a business problem for one organisation, and to conduct an analysis of the organisation’s positioning in relation to that problem and to develop actionable recommendations to be presented to the executive board that are based on the findings from their analysis. You will be guided through the process in groups by experienced tutors, you will also be assigned to groups with other students that have chosen the same organisation.